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Monday, March 21, 2011

Will Medway Tory councillor Alan ("we can call ourselves whatever we like") Jarrett's latest gaff cost council tax payers ££££££ ?

The Advertising Standards Authority (ASA) have recently ruled that Medway can't "call ourselves whatever we like" as Deputy Leader Alan Jarrett has stated in defence of his "City of Medway, rich heritage, great future" logo. If this WERE the case it could lead to all sorts of confusion - I could, for instance, call myself "Lord Blogger of Rochester", Mr Jarrett could call himself "The Royal Keeper of The Emporer's Invisible Clothes" or "Brad Pitt" - it would be mayhem!

The recent ruling by the ASA states: "The ad must not appear again in its current form".

Imagine then my surprise, whilst perusing pamphlets at the tourist centre in Rochester High street, to find the items shown below, flaunting the forbidden logo! I have suggested (also shown below) a means of complying with the ASA ruling at the cost of a couple of felt tips - no doubt this and the staff time involved could be taken from the Medway city bid budget! I have included this cunning design suggestion as I am sure that Medway Council (or even Mr "call ourselves whatever we like" Jarrett himself) will not want to incur the costs of pulping (or re-cycling?) the thousands of pamphlets and the re-design and re-printing required in these difficult times when cuts to council staff are being made.

I am currently searching for an equally brilliant and cost-effective solution to the ARRIVA bus and the VEIOLA dustcarts that are currently displaying the "misleading" logo.



1 comment:

Peter Cook said...

These are most sensible designs and I think you should charge the Council for your expert consultancy fee. You have both complied with the ASA ruling, predicted the end result of this waste of money and been thrifty in your consumption of taxpayers resources, all at the same time - a mean trick! :-)